What is Email Marketing? An Overview

Email marketing is one of the most widely used tools by internet marketers. This article is aimed at discussing the basics of email marketing.

Overview of the email marketing system:

Most of the people know what email marketing is. The common knowledge is “email marketing is marketing the products through emails”. This is what most of the people in general know about email marketing system & to a certain extent it’s correct.

Prerequisite of email Marketing.:

The first obvious thing which you need to have to start is the list of people to whom you would send the emails through your email marketing program. This list of people is called as “Email Marketing List” in internet marketing world. You must have read on internet that “the money is in the list” etc. These lists are the list of people who have agreed to receive emails from you.

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Sending emails to persons who have not agreed to receive emails from the sender is called as SPAMMING.

As per the CAN-SPAM Act, 2003 it is illegal to send spontaneous emails & is a punishable offense.

Most of the new internet marketers don’t know this & start sending promotional emails to whatever email id they could get their hands on. We highly recommend to avoid spamming people as this may result into a legal action being taken against you & also this would destroy your online reputation.

Where would you find the List?

The list of people to whom you can send your emails can be built or you can buy it.

Building the list:

List Building is a long term & continuous activity. You must have seen pop ups or square boxes on websites which ask for your name & email address for sending free updates or for subscribing the free newsletter. Once you put your name & email id in the box you become a subscriber for that website. When you put your name & email address in the form you are “Opting In” to receive emails from that particular site & the list is called as an “Opt in List”. Your email id & name is saved in the database of the program which can send automatic emails to the whole group of subscribers (i.e. list) at pre decided intervals. For example the program can send welcome mails to everyone who subscribes to the list. This program would then send another email after say 3 days from the date the subscriber joined & so on. This program is called an “Auto responder”.

You may please refer my articles on Auto responders for more details.

If you have any website you can build your own list by creating Opt In boxes on your websites. Most of the Auto responder programs available on the internet provide easy to use tools for creating the Opt In boxes & forms which you can easily insert in your own websites.