7 Flyer Printing Mistakes – How To Avoid Them

1. Embed your fonts. Printing companies have a fixed number of fonts that they use. Therefore, if you give them a custom font they don’t have, the most likely result is for them to print the closest match, and that won’t be the desired font. Be sure to embed/include the fonts in the flyer design before you send it to the printer. With an exact copy of the font, a printer can easily duplicate the original design.

Perform these actions if you are using any of the following design programs:

Adobe Acrobat – Embed all fonts
Adobe Photoshop – Include all fonts with your artwork
Adobe Illustrator – Convert all fonts into outlines
Corel Draw – Convert all fonts into curves
Adobe InDesign – Include all fonts with your artwork

2. Keep it focused. The flyer should have a focused, interesting theme that grabs the reader’s attention, but it should also be consistent with related flyers your enterprise has produced in the past. A flyer advertising the release of single new product is a better idea than listing ten new products on the same flyer, and if you have had a similar flyer design for a related product, and suddenly decided to change the design for a product in the same category, your customers may not recognize or be familiar enough with the new design.

3. Organize your elements. The geometry should be lined up and equal. Picture placement and sizing should be in proportion to the entire design instead of being setup in a haphazard fashion. Major research has indicated that people read flyers and similar items in a Z pattern. Therefore, best placement for a headline is top left, and other major information has a better impact when placed in the bottom right.

4. Choose the right paper. Unwise paper choice can have a negative influence on the longevity and cost of your flyers. Some flyers are placed inside buildings-these flyers should not be made of thick paper and don’t require a coating, because this is a waste of money. Other flyers are placed outside and exposed to various weather conditions such as rain and wind. Using thicker card stock or adding a UV coating can protect your flyers in an outdoor environment. free psd flyer

5. Stick to the standard. Custom-sized flyers will increase printing cost. Typically, printers charge more for non-standard paper measurements. Check with your printer to find out what size is considered standard for them, since one printing company may have a different standard than another company. When using these guidelines, cost savings will be even more significant for a large number of flyers.

6. Bleed space is important. Flyer designs that don’t offer enough bleed space can be an unprofessional mess. Before sending your design to the printer, be sure to continue your design for about 1/8 of an inch around the flyer without any text or images. To prevent image cutoff, your picture or text should be about 1/4 of an inch from the layout edge. Images that extend to the design edge on purpose must extend into the bleed zone to a minimum of 1/16 of an inch. Adding a border is not recommended because of the slight shift that can occur during cutting. Each¬†flyer printing¬†company may have a different measurement for desired bleed space, so check with your printer for this figure.

7. Don’t include too much information. Have you ever said “TMI” in a personal conversation? Too much information or graphics can also disturb the readability of a flyer. Cramming too much text can make your flyer look more like a legal notice with small print than a flyer that attracts potential customers. Placing too many graphics can distract from the text. Ideal balance between those elements is what makes the difference between a mediocre flyer and an excellent one.